Wild caught fisheries are unpredictable.

Climate change is making prediction harder, particularly in the Gulf of Maine,
​which is warming faster than 99.9% of the world's oceans.  

​Lobster Deadloss in Shipping 
20% ‘shrinkage’ of live-shipped exports. Estimated losses equivalent to more than $40 million annually in Maine alone.

Valuation Systems Incomplete
Lobsters are valued by weight, length and shell type. No consideration of meat ‘fullness’, health beyond basic visual inspection, or carrot/stick pricing schemes for healthy or unhealthy specimens

Labour Shortages
Even in the best of seasons labor is an acute challenge: sponsorship, visa availability and new guidelines on housing and workspace are costly and time consuming.

Hardware & Software Solution 

Valuing each lobster based on criteria of quality is an innovation that will cause positive disruption to the industry, capturing greater value per catch and keeping more of that value for fishers, dockside buyers, and Maine fishing communities.